To identify the problems with the old version of the website, I tried to answer 3 questions:
Is it clear what this organization does?
Can users find what they need easily? (What kinds of users do we have?)
Is the navigation easy to use and intuitive?
Steps to understand the issue:
Competitive Analysis
IA Audit & Sitemap
Navigation Sitemap & Card Sorting
User Surveys
Prototype & writing
Issues found:
Problem 1: The 4 buttons make it unclear what action is most important for this organization and may not effectively target the right users.
Problem 2: Not all users clearly understand who is the target audience of the organization.
Solution
1. Storytelling in the header. I created a typical story of a dependent immigrant coming to the US to create empathy.
2. I left only the Donate button and the button for people who want to be a member of the community.
3. The rest possible interactions are explained and placed on the second screen.
I'm still working on this research, so this case is unfinished.
